MCORE ASSESSMENT

A revolutionary assessment tool designed to help your people achieve their potential by unlocking their unique motivations

BENEFITS OF MCORE

INDIVIDUALS

Discover your core motivations, gain clarity about your unique contribution, and elevate performance & fulfillment in your work.

MANAGERS & COACHES

Help your employees discover their why. Use your employees' achievement stories to help them see their core motivations in action, and increase their productivity & performance. This increases what we call Value in our 3V framework: when everyone feels appreciated and encouraged to reach their potential by making their unique contribution.

TEAMS

Align team members around their motivational sweet spot, and unleash the power of true collaboration for your organization.

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HOW IT WORKS

INVITE CLIENT

Send your people a custom
link to take
the assessment.

ASSESSMENT
& STORYTELLING

Employees write 3 success stories & rate motivational statements for each story.

ANALYSIS

MCORE scientifically identifies your motivations in seconds.

REPORT

Delivered to your inbox instantly.

COACHING

We’ll train you to provide motivational feedback to your employees.

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WHAT IT COVERS

PERSONALIZED FEEDBACK

Detailed feedback on your top 3 "core" motivations

MOTIVATIONAL PROFILE

Receive scores
on all 27 motivational themes

DEVELOPMENT
PLAN

Exercises to help you take immediate action steps to maximize your core motivations

FAST
RESULTS

Receive immediate results delivered straight
to your inbox

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   “It is difficult to serve someone and meet their needs without understanding who they are. This is exactly what MCORE helps us to do: discover who people really are so we can create fitness to activate the best in them and magnify the good in them.”

—David Jack, Fitness Expert
   “By coaching our executive team with MCORE, we defined everyone’s motivations, highlighted strengths and exposed important blind spots. We changed our team structure which helped us move to a more strategic approach. Long-term, MCORE helped provide a great platform for trust, unity and growth.

—Daniel Adamany, CEO, Ahead

SEEING IS BELIEVING

Download a sample report to view an example of the feedback and action steps that will help you gain clarity about your unique contribution.

DOWNLOAD

READY TO PURCHASE REPORTS?

POWERED BY STORY

Tell your achievement stories and discover your core motivations.

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VALIDATED BY THE HIGHEST SCIENTIFIC STANDARDS

Based on 50 years of empirical research on SIMA® (System for Identifying Motivated Abilities), MCORE is a revolutionary new assessment that combines people’s stories and quantitative science to identify the unique blend of motivations that drive individuals’ behavior.

THE SCIENCE BEHIND MCORE

RELIABILITY

All 27 MCORE scales meet the highest standard of reliability as measured by Cronbach’s Alpha coefficient. In a national validation study, alpha coefficients ranged from .70 to .85, with a mean of .80. This indicates a high degree of internal consistency according to scientific standards, which set .70 as the minimum coefficient for “acceptable” reliability.

VALIDITY

Research on the MCORE has demonstrated strong construct validity based on factor analysis procedures, and convergent and divergent validity based on correlations with the Big-5 personality index, one of the most scientifically valid and widely used personality measures.

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THE STORY OF MCORE

CCG Chief Scientist, Dr. Todd Hall, joined the MCORE team in 2013 to help lead the research and technical development of MCORE. MCORE is based on 50 years of research from the System for Identifying Motivated Abilities (SIMA®), a semi-structured interview and coding system for identifying an individual’s core motivations.  During the 1980s, SIMA biographers began to identify recurring motivational themes, which provided a foundation for MCORE.  

 

In 2013, the team began development of the MCORE to meet the need for an online, cost-effective quantitative assessment of core motivations.  In order to retain the power of narrative in the assessment, we combined narrative and quantitative methods in a way that produces real-time, quantitative results.  After conducting several validation studies, we developed an individual report to help people discover their core motivations and gain a deeper sense of purpose and fulfillment in work and life.  Since 2013, we have trained hundreds of facilitators to use MCORE in a coaching context, and helped organizations in numerous industries create a Connection Culture by improving teamwork and collaboration.